A source close to Karren Brady has made an incredible claim about the impact of TV show Ted Lasso on West Ham’s global brand.
When West Ham were pushing to leave their Upton Park for the London Stadium in Stratford, fans were told it would help the club compete with the Premier League elite.
Vice-chair Karren Brady highlighted how essential it was to help grow West Ham’s global brand. That thinking was at the heart of the controversial addition of the word ‘London’ to the club’s badge.
West Ham were ranked the world’s 15th highest earning club in the Deloitte Money League for 2023.
The Hammers boast the second biggest average attendance in the country behind Manchester United and the fifth best across the entire planet.
And Kieran Maguire recently revealed it is the so-called “Big SIx” and then West Ham as English football’s financial powerhouses.
In the modern game it is important to keep spreading awareness of the West Ham brand to other markets. Hence the club’s pre-season trip to Australia.
The US is clearly a major market for the Hammers to try and penetrate too.
Last month Hammers News reported on West Ham’s presence in the world’s biggest football store in the heart of New York.
And American firm Stage Front is currently battling Allianz for the naming rights to West Ham’s London Stadium.
Now a source close to Brady has made an incredible claim about the impact of the TV show Ted Lasso on West Ham’s global brand.
For those who haven’t seen it, Ted Lasso is an American sportscomedy-drama developed by Jason Sudeikis, Bill Lawrence, Brendan Hunt and Joe Kelly, based on a character that Sudeikis first portrayed in a series of promotional media for NBC Sports’ coverage of England’s Premier League.
The show follows Ted Lasso, an American college football coach who is hired to manage an English soccer team with the secret intention that his inexperience will lead it to failure, but whose folksy, optimistic leadership proves unexpectedly successful.
In it, West Ham are his team’s arch rivals and feature heavily throughout the hugely popular Apple TV series.
Now Sean Whetstone, who lists Brady among his contacts inside the club, claims it has contributed greatly to West Ham having the world’s fastest growing football brand value over the past year.
“West Ham has the world’s fastest growing football brand value in the past 12 months,” Whetstone claims.
“Helped greatly by the success of Apple TV show Ted Lasso.”
Of course David Moyes and his team winning a trophy back in June can’t have hurt on that score.
One would think Wrexham would be rivalling West Ham on that front given the exposure as a result of their takeover by Ryan Reynolds and Rob McElhenney.
It is encouraging to hear West Ham’s global brand is growing even if it means very little to diehard fans who travel over land and sea to watch the team week in, week out.
That growth is perhaps one of the reasons why a deal over naming rights is finally close, seven and a half years after West Ham’s move to Stratford.
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