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West Ham co-owner David Sullivan sets record straight on Sebastien Haller sell-on clause ahead of imminent £30m move

West Ham co-owner David Sullivan has set the record straight on a Sebastien Haller sell-on clause ahead of his imminent £30m move.

As reported by Hammers News earlier this week, there was intrigue surrounding a potential sell-on clause in Haller’s contract when he left for Ajax 18 months ago as Borussia Dortmund closed on a £30m move for the ex West Ham striker.

David Moyes gave the green light for West Ham to take a £25m loss in selling Haller to Ajax in January 2021.

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Now Ajax look set to turn a £10m profit on Haller by selling him to Dortmund with widespread reports claiming the deal could be rubberstamped today (BVBBuzz).

When Haller was banging the goals in for Ajax many West Ham fans wondered whether the Hammers had included a clause based on the number of times the striker scored for the Dutch giants.

But The Athletic journalist David Ornstein provided clarification on that situation saying unfortunately for West Ham no such clause was included in the deal.

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Now Haller looks set to move on to Dortmund and make Ajax a profit, there is understandable intrigue over whether West Ham had a sell-on clause.

West Ham’s official statement announcing Haller’s departure gave no indication at the time.

But Hammers website West Ham Fans.Org claimed last year that the club had demanded a big sell-on fee of between 20-25 per cent.

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Now West Ham co-owner David Sullivan has set the record straight on the Haller sell-on clause ahead of his imminent £30m move.

And it seems West Ham did try to have such a clause included but met resistance from the Amsterdam club.

“No sell on,” Sullivan told Hammers News when asked about Haller.

“They broke the Dutch transfer record to sign him and refused a sell-on clause.

“Yes (such clauses) only ever apply on the profit (in any deal).”

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A sell-on clause would have been a nice boost to the West Ham coffers of course.

But in reality it is rare for clubs to agree to anything over 10 per cent when it comes to sell-on clauses.

And it is limited purely to the profit in any deal as Sullivan points out. So on that basis the most West Ham would have made from Haller’s imminent Dortmund move would have been £1-2m.

The Hammers had reportedly jumped a queue that included the likes of Man United to sign Haller from Eintracht Frankfurt for a club record £45m just 18 months before selling him to Ajax.

West Ham have made an encouraging start to the summer transfer window with the capture of Nayef Aguerd who, at £30m, is the club’s third most expensive signing behind Haller and Felipe Anderson.


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