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Thousands of seats remain unsold for West Ham’s huge European clash with Olympiacos and it won’t go unnoticed by owners

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Thousands of seats remain unsold for West Ham’s huge European clash with Olympiacos and it won’t go unnoticed by the owners.

If you want football club owners to sit up and take notice then hitting them in the pocket is usually a good place to start.

We exclusively reported that a key source inside West Ham insists David Moyes is not in line for the sack amid fresh speculation.

But the board do expect results and performances to improve after West Ham’s dismal recent run – which has been punctuated by a memorable win over Arsenal in the Carabao Cup.

Now attentions turn to the Europa League and a massive game against Greek giants Olympiacos.

Olympiacos FC v West Ham United FC: Group A - UEFA Europa League 2023/24
Photo by Milos Bicanski/Getty Images

Thousands of seats remain unsold for West Ham’s huge European clash with Olympiacos and it won’t go unnoticed by owners

It’s a game West Ham really need to win after defeat in the reverse fixture two weeks ago. And it’s certainly a game they dare not lose in what’s now a tight race to make the last 16.

So with so much riding on a big game, in Europe, against a big team, under the lights why are West Ham struggling to sell out?

Thousands of seats remain unsold for West Ham’s huge European clash with Olympiacos and it will not go unnoticed by the owners.

After the recent home defeat to Everton the prevailing consensus from journalists and fans after the game was that supporters were ‘bored’ as the team was jeered off.

On Sunday night we reported that over 8,000 tickets remained unsold for West Ham’s clash with Olympiacos.

ACF Fiorentina v West Ham United FC - UEFA Europa Conference League Final 2022/23
Photo by Chris Brunskill/Fantasista/Getty Images

Combination of factors could be impacting West Ham’s inability to sell out for huge fixture – but are fans bored?

Nearly two days on and – at the time of writing on Tursday morning – 7,826 seats remain empty.

Now of course that can be for a host of reasons.

We are in a cost of living crisis and football is not cheap. The average ticket price of the remaining seats is around £25 but throw in all the other expenses and it’s another sizeable outlay.

West Ham have also had a large number of home games recently with Everton and Arsenal a few days apart and now Olympiacos and Forest at the London Stadium after the defeat at Brentford.

Travel to and from matches, especially midweek, is not easy right now either.

Maybe the journalists were right recently and West Ham fans are simply bored of what they’re seeing? It’s a stretch to suggest fans are voting with their feet. But it is certainly a consideration for supporters going to the matches.

It is probably a combination of several factors.

But regardless, Hammers fans should enjoy these big European nights while they last.

West Ham United v Olympique Lyon: Quarter Final Leg One - UEFA Europa League
Photo by Charlotte Wilson/Offside/Offside via Getty Images

Tall order to make it four consecutive seasons of European football so enjoy it while it lasts

West Ham will likely have to win a domestic cup, the Europa League – or Conference League should they drop down – to have a fourth consecutive season of European football next term.

The attendance still promises to be a healthy one. But such a large number of empty seats won’t go unnoticed at board level.

That ticket revenue alone for the unsold seats is worth around a quarter of a million pounds to the Hammers.

Owners get fidgety when they notice a drop off in ticket sales or interest. It catches their attention more than supporter chants, radio phone-in rants or opinion polls.

Let’s hope by the time the game rolls around, West Ham can get close to making it a full house and an intimidating atmosphere for visitors.

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