West Ham should give Eddie Howe a taste of his own medicine and try to hijack the Newcastle bid for James Maddison.
Hammers boss David Moyes is on the hunt for another three or four quality signings this summer.
Meanwhile Newcastle are still desperate to improve their squad using their new found riches.
According to Sky Sports, Newcastle have made an improved offer in the region of £50m for Leicester midfielder Maddison.
The Magpies had an opening £40m bid rejected for the 25-year-old at the weekend.
Maddison has been in and out of the Leicester side under Brendan Rodgers at times and now it seems he might be set for a move elsewhere.
Moyes is looking to bring an attacking midfielder, a wide forward and a central midfielder.
Well Maddison can and has played in all of those positions.
A report earlier this summer described Newcastle’s interest in a series of Moyes targets as ‘obsessive’.
It is certainly easy to see why.
Newcastle reportedly made – ultimately unsuccessful – 11th hour bids to hijack West Ham’s £30m West Ham deal with Rennes for Moroccan defender Nayef Aguerd and to sign Alphonse Areola.
The Hammers and Newcastle have also reportedly been locked in transfer battles over Jesse Lingard, Sven Botman and Hugo Ekitike in recent months.
In January both clubs were also said to be vying for Diego Carlos – who has since signed for Aston Villa.
And Newcastle have been linked with the likes of Emmanuel Dennis, Ismaila Sarr and Armando Broja after reported interest from West Ham too.
And at the weekend, guess what, so too it seems is Howe at Newcastle.
Well now West Ham should give Howe a taste of his own medicine and try to hijack the Newcastle bid for Maddison.
The skilful midfield ace has lost his way a touch in recent seasons but is a classy player. And despite not always starting as he clearly wants to, Maddison scored a fantastic 18 goals and laid on 12 assists in 53 appearances in all competitions for Leicester last season.
And there is the added bonus that he is an English player, thus helping West Ham hit their homegrown quota.
Maddison could easily be used wide left, in central midfield ahead of Declan Rice and Tomas Soucek, or just off the striker by Moyes.
The problem is Sky Sports are reporting that the Foxes are believed to value the former Norwich man at closer to £60m.
It would be some statement if West Ham were to go out and beat Newcastle to a player like Maddison.
But West Ham – as confirmed by Moyes – were willing to pay that kind of money for Kalvin Phillips and have also been linked with the similarly priced James Ward-Prowse too.
Whether Moyes would be interested – or more pertinently whether David Sullivan, Daniel Kretinsky and David Gold would pay the money to get him – is another matter.