An unprecedented week of transfers beckons as West Ham finally show true ambition after exciting widespread claims.
When David Moyes returned to West Ham he declared he would have full control of recruitment and wanted to emulate the Red Bull model he had been so impressed by during his time out of the game.
Jarrod Bowen and Tomas Soucek were among his first signings and it has set a welcome precedent for West Ham’s transfer business ever since.
Gone are the days of West Ham’s incoherent, scattergun approach to transfers replaced by a recruitment model based on due diligence often so in-depth it has the propensity – at times – to drive fans and owners alike to despair.
But more often than not it has paid dividends and West Ham have reaped the rewards with a meteoric transformation into a genuine European outfit.
On the whole West Ham fans have been happy with the business so far in what Moyes had publicly declared would be a big rebuild this summer.
But the jury is still very much out after the signings of Nayef Aguerd, Alphonse Areola and Flynn Downes.
After a quiet week or so since the arrival of Downes, West Ham appear to very much mean business this week.
And an unprecedented week of transfers beckons as West Ham finally show true ambition after exciting widespread claims.
There is growing speculation from a host of reliable sources that West Ham could be on the verge of making four top quality signings.
And if accurate it would surely go down as one of the best transfer windows in West Ham’s modern history.
And some media outlets claim a left-back is firmly in Moyes’ sights while centre-back Jordan Torunarigha could join too.
Some reports even state that Italian striker Gianluca Scamacca could be signed as well as Broja.
But let’s keep a sense of perspective.
If Broja arrives in a permanent deal it would seem highly unlikely the Hammers would bring in Scamacca too.
Signing Torunarigha would inevitably see Issa Diop’s move to Fulham or Lyon sanctioned.
Make no mistake getting deals done for Broja, Onana, Lingard and a left-back would push West Ham into unchartered territory in terms of squad depth and quality.
Moyes will have transformed the Premier League’s second oldest squad in one window.
It may take time to gel but the excitement is palpable among fans.
This is the kind of true ambition fans have longed to see. Coupled with Moyes’ more considered recruitment model the Hammers are threatening to be a real force.
But until those deals are done there is a big IF looming large over proceedings. And as West Ham fans know only too well, the club has a history of snatching defeat from the jaws of victory when it comes to transfers.
Thankfully, under Moyes, that seems to be a far less frequent occurrence.