West Ham United could make a move to sign Cardiff City striker Kieffer Moore in the January transfer window.

That’s according to talkSPORT journalist Alex Crook.

Hammers boss David Moyes is on the look-out for a new centre-forward this month to provide more competition and cover for Michail Antonio at the London Stadium.

On face value, signing a centre-forward should be a fairly simple task for a club currently inside the top four in the Premier League table.

Moyes outlined the difficulties surrounding bringing a top-class forward to West Ham, however, when speaking to reporters yesterday afternoon, quoted via Football.London:

West Ham United v Norwich City - Premier League
Photo by Rob Newell – CameraSport via Getty Images

“We’ve been trying probably to get someone who we think can give us competition for Mic for two years. It’s certainly not an easy thing to do, buying a centre-forward. This club has probably brought in more centre-forwards than anybody, many of them expensive and it has been hard to get them to work. I want to bring players in, I want to add to it but I’m not going to do it for the sake of it and I’m not going to do it because the transfer window is pushed heavily by the media. Supporters want new players and when we get the chance, we’ll do so.”

However hard it may be to sign a striker, there will be no excuses for failing to do so this month.

The fact that we haven’t had a striker to compete with Antonio for over a year now really isn’t acceptable, whatever way you look at it.

It is Moyes’s job to put that right over the course of the next 18 days. And it seems as though that’s exactly what he wants to do…

West Ham could sign Cardiff City striker Kieffer Moore in January

talkSPORT journalist Alex Crook has claimed that as Moyes ramps us his search for a new centre-forward, Cardiff hitman Moore could be someone to keep an eye on:

“No surprise that David Moyes is scouting again in the EFL. I wonder if he may take a look at Kieffer Moore at Cardiff, who is available, he could be a good understudy to Michail Antonio. Maybe that’s one to keep an eye on.”

Now, if West Ham do sign the 24-capped Wales international this summer, if will be incredibly underwhelming.

We are a top six Premier League side and should be setting our sights so much higher than the 29-year-old journeyman striker.

West Ham could make a move to sign Cardiff City striker Kieffer Moore in January
Photo by Tony Marshall/Getty Images

Moore has bagged just five goals and four assists in 24 games for Cardiff City this season (Transfermarkt). He is a hard-working striker so that would obviously appeal to Moyes.

The Hammers can surely do better than Kieffer Moore though. The Welshman is nothing more than a decent Championship striker.

If West Ham have genuine ambitions of finishing inside the top four this season, we need to be signing a top-class, elite striker who has a proven track record of scoring goals consistently at the very highest level.

As harsh as this may sound, Moore just doesn’t fit into that category whatsoever.

Come on West Ham, let’s make a big statement in the January transfer window. A move to sign the Cardiff striker would be somewhat of a backwards step. It’s time to push on and make some genuine progress.

Whether David Sullivan holds the same opinion, however, remains to be seen.

Read also:

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Aaron Cresswell thinks one West Ham player was ‘unbelievable’ against Norwich City

West Ham offer on the table for £25m striker Sky Sports journalist claims

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