West Ham United have today issued a statement discouraging hate and abuse and used the London Stadium to make a point.
Hammers fans watched on as their hero Declan Rice helped England to the final of Euro 2020.
But there was heartbreak for the West Ham talisman and his Three Lions teammates as they lost on penalties to Italy.
West Ham fans watched England heartache unfold for Rice and co
The three players that missed their spot kicks, Marcus Rashford, Jadon Sancho and Bukayo Saka were racially abused in the aftermath.
Some West Ham fans recently showed their support for the trio with a banner near the London Stadium.
And now West Ham as a club have stepped up by issuing a statement on abuse and used the club’s giant London Stadium screen to help get the message across.
Hammers issue statement on abuse and use London Stadium big screen to make a big point
“West Ham United have shown their support for a campaign to show that Hate Will Not Win following online abuse England players faced after their Euro 2020 final defeat to Italy,” the Hammers said in a statement on whufc.com.
“The ITV programme Good Morning Britain shared a powerful video in support of the ‘Kings of England’, to reinforce the message that “Win together. Lose together. We all stand together.”
West Ham displayed a graphic of the message on the digital screens at London Stadium to show their backing for the campaign, which came as a direct result of the racial abuse suffered by Rashford, Sancho and Saka.
Rivalries set aside to look at the bigger picture and tackle issues
Club rivalries must be put aside when it comes to tackling important issues such as racism.
While racism is clearly a societal problem – and therefore not only football’s responsibility to address – it is the national game and can therefore help ib a profound way with the right messages and action.
And that is exactly what this is. A clear, affirmative stand against vile, moronic abuse.
“Equality stands at the heart of everything that West Ham United does, with a continued focus on key strands of the Players’ Project in 2021; Poverty, Equality and Loneliness, so that the club can do everything possible to help local communities recover from the impact of COVID-19,” West Ham added in the statement.