West Ham United co-owners David Sullivan and David Gold look to have made a massive blunder in the transfer market.

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The Hammers were linked with a plethora of strikers in the January window after selling Sebastien Haller to Ajax for £20million.

But David Moyes’s prime target was Sevilla forward Youssef En-Nesyri.

Atletico de Madrid v Sevilla FC - La Liga Santander
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Moyes confirmed bid for prime target En-Nesyri but owners failed to get a deal done

Moyes has told the London Evening Standard that a bid was made for En-Nesyri last month.

But West Ham failed to get the deal done.

And widespread reports claim Hammers co-owners Sullivan and Gold – who along with vice-chairman Karren Brady are acronymed GSB by fans – refused to meet Sevilla’s asking price, believed to be around £35-40m (The Daily Mail, TEAMtalk, Football365).

Well that now looks a snip as striker prices go.

That’s after En-Nesyri was named the top rated player in all of Europe less than two weeks after the Hammers decided against pushing the boat out for the Moroccan forward.

Sevilla FC v Getafe CF - La Liga Santander
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And West Ham’s owners will undoubtedly be filled with regret to see who came out on top.

“After nine goals in his last seven La Liga starts, Youssef En-Nesyri is the star man in Europe’s top five leagues right now, using our form weighted ratings,” WhoScored.com posted on Twitter.

“1: Youssef En-Nesyri – 8.29, 2: Filip Kostic – 8.27, 3: Alexander Isak – 8.15.”

It brings En-Nesyri’s tally for the season to 17 goals from 16 starts.

Crystal Palace v West Ham United - Premier League
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Moyes unfathomably left with one senior striker in shape of injury prone Antonio

Meanwhile Moyes has been left with injury-prone Michail Antonio as his only senior striker for the rest of the season.

Given West Ham have made their best start to a top flight league campaign for 35 years, many supporters felt Sullivan and Gold should have pushed the boat out to reward Moyes with his prime striker target.

Even if that meant the duo supplementing the Haller money with the extra funds.

Now En-Nesyri’s price is climbing with every passing week. And with Sevilla looking set to make one of the Champions League spots, it is unlikely West Ham will be able to lure him away in the summer.

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