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West Ham badge change update issued as new regime makes good on promise

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There has been a significant update on West Ham’s plans to change their widely disliked badge a month after the proposals were announced.

It has been one positive development after another since the overhaul in the West Ham boardroom at the end of last season.

That is best summed up by the fact supporters are full of rare optimism despite the fact the Hammers have been relegated from the Premier League.

David Sullivan and Karren Brady both resigned within weeks of one another as West Ham dropped into the Championship.

West Ham badge change update issued one month after announcement

Daniel Kretinsky is now at the Hammers helm as he awaits ratification of his majority ownership while interim CEO Karim Virani has taken Brady’s place overseeing the day-to-day running of the club.

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Jett Murphy of West Ham United celebrates his goal during the pre-season friendly match between Stevenage and West Ham United at the Lamex Stadium in Stevenage, United Kingdom. (Photo by Kevin Hodgson/MI News/NurPhoto via Getty Images)
Photo by Kevin Hodgson/MI News/NurPhoto via Getty Images

There have been a series of changes which have gone down very well with supporters.

The new regime showed they meant business by announcing plans to change West Ham’s badge last month.

Close-up of West Ham's New Balance home shirt for the 2026-27 season
Close-up of West Ham’s New Balance home shirt for the 2026-27 season. Photo: West Ham United FC

Two weeks before, Hammers News had called on the new-look board to score an easy win with fans by changing the widely disliked West Ham crest, which was significantly modified by the Sullivan and Brady regime to coincide with the move to the London Stadium 10 years ago.

The addition of the word ‘London’ and removal of the Boleyn Castle did not go down well with fans at the time and even now, a decade on, most are calling for change.

West Ham said they would consult with fans about the badge change, which would come into effect for the 2028/29 season.

Now a West Ham badge change update has been issued as the new regime make good on their promise.

West Ham’s new regime makes good on promise with badge meeting

West Ham’s Fan Advisory Board have been thoroughly impressed by the new board’s willingness to meet with them and discuss important matters.

Especially given how difficult the FAB found it to pin down the old regime for talks.

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West Ham United's Portuguese head coach Nuno Espírito Santo smiles on the final whistle of the English Premier League football match between West Ham United and Newcastle United at the London Stadium, in London on November 2, 2025. West Ham won the game 3-1.

Now the FAB have revealed the new West Ham hierarchy have been true to their word and will be meeting them about the badge change next week.

“The FAB has been encouraged by both the openness of recent dialogue and the more collaborative approach being taken by the Club’s new leadership,” the FAB said in a statement.

Daniel Kretinsky celebrates West Ham goal
Photo by VLASTIMIL VACEK/AFP via Getty Images

“We have been consistently told that they wish to be judged by their actions rather than their words. That inevitably means there may be fewer rumours and less public commentary while work is taking place behind the scenes, but supporters should judge progress by the decisions that are delivered.

“We can also confirm that the FAB will meet Club officials next week to discuss the forthcoming supporter consultation on the Club badge. We hope to provide a further update once that process has been agreed.

“The FAB will continue to challenge the Club where necessary and hold it to the commitments it has made. Our role is to represent supporters’ interests, not simply to relay information. Where we believe supporters deserve answers or improvements, we will continue to ask the difficult questions, just as we have done throughout the past two years.

“The FAB remains cautiously optimistic about the direction in which the Club is travelling. Ultimately, the new leadership will be judged by its results, both on and off the pitch, with the immediate priority being a successful return to the Premier League.”