Designer’s video shows simple but brilliant hybrid redesign of West Ham badge which mixes old with new and could be perfect compromise.
Everything is so positive for West Ham right now.
David Moyes has transformed the club, turning a West Ham side battling relegation into a genuine European outfit.
The negativity that had enveloped the Hammers has been dissipated and the world and its wife has been queuing up to praise West Ham.
Third in the Premier League, one match from a Carabao Cup semi-final and on the brink of the last 16 of the Europa League. What a time to be a West Ham fan.
It is a stark contrast from the toxic atmosphere which was festering between supporters and the club’s owners David Sullivan, David Gold and vice-chairman Karren Brady.
With Czech billionaire Daniel Kretinsky now on board, he is the club’s second major stakeholder behind Sullivan.
Some Hammers supporters will never forgive Sullivan and Gold for what they feel were a host of broken promises centered around the club’s move from Upton Park to the London Stadium.
One bone of contention during that move was the change in the club’s badge. Many supporters were not happy with the new look badge which also – much to the chagrin of fans – included the word ‘London’.
Well now a designer has posted a video on social media showing a simple but brilliant hybrid redesign of West Ham’s badge which mixes old with new.
Designer’s video shows simple but brilliant hybrid redesign of West Ham badge which mixes old with new
And it could be a great compromise if West Ham ever revisits the badge in the near future.
The video is captioned ‘Fixing West Ham’s badge on Photoshop’.
“A lot of Hammers fans don’t like the word ‘London’ on the badge as they think it’s the owners trying to commercialise the club, so I got rid of that,” the designer states in the video.
“I also got rid of the emoji-looking Hammers logo and brought back the Hammers and castle from the old badge. I rearranged the words a bit and made the logo a rustic gold and finally added the year 1895, the year that the club was founded.”