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Deal agreed as West Ham fans save iconic piece of the club's heritage after GSB snub
Jul 1997: General view of the Bobby Moore Stand at Upton Park the home of West Ham United FC in London, England. Mandatory Credit: Stu Forster /Allsport

Deal agreed as West Ham fans save iconic piece of the club's heritage after GSB snub

West Ham United fans have raised over £9,000 and agreed a deal to save an iconic piece of the club’s heritage.

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Earlier this month Hammers News exclusively revealed that a giant West Ham crest which used to adorn the club’s beloved Upton Park had been discovered mothballing in storage.

West Ham fans, including supporter group Hammers United, implored co-owners David Sullivan, David Gold and their vice-chairman Karren Brady to do right by the club’s history and buy it back for just £8,750.

Photo: Stu Forster Allsport

West Ham fans save iconic piece of club’s history as deal is agreed

A group of West Ham fans then launched a Go Fund Me drive to buy it themselves.

Last week Hammers News revealed an overseas buyer was set to purchase the giant West Ham crest which used to hang on the side of The Bobby Moore stand at the Boleyn Ground after GSB rejected the chance to bring it home.

West Ham fans made it clear last week they were not prepared to see it lost overseas and intended to try and purchase the crest.

And now we are happy to report a deal has been agreed after an outpouring of donations from Hammers fans.

The price has been agreed and the owner is preparing an invoice which will be paid for via money raised by the Under Fives and a generous donation from an anonymous West Ham fan.

The badge on the side of The Bobby Moore stand at Upton Park

Crest saved from overseas buyer after club snubbed chance to buy it back

“We now have to make arrangements to pick it up and deliver it to storage in Essex,” a spokesman for the group of fans purchasing the crest told Hammers News.

“Any volunteers or perhaps a job for someone on Neil Taylor’s Hammers for Work And Support page

“We continue to liaise with the (West Ham) Supporters Club exploring the possibility of fixing it to to the old supporters club.”

GSB have been guilty of some PR own goals in their time at West Ham.

But here was a PR open goal opportunity for the duo and they have somehow blazed it over the bar.

Photo by Catherine Ivill AMA Getty Images

PR open goal turns into another PR own goal for GSB

Like the Boleyn Gates – which are proudly on display in the club shop at the London Stadium – the crest could have been erected somewhere in or around the new stadium.

After all the owners have pledged to work with fans to make the LS feel more like West Ham’s home five years after leaving Upton Park.

Even if the duo purchased the badge as an exercise in positive PR online it could be argued it is well worth the £9k.

Especially when you consider West Ham has an annual turnover topping £120m and Sullivan and Gold’s personal fortunes amount to a combined £1.6bn, according to the latest Sunday Times Rich List.

GSB told Hammers United last week they would not be purchasing the crest as: ‘For practical reasons it was not possible to bring extra-large decorative items as part of the move five years ago’.

But they pledged to: ‘Continue to celebrate the history and heritage of West Ham United in many ways’.

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