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David Sullivan sale verdict shared by Simon Jordan after £500m West Ham United reveal

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Simon Jordan has delivered a verdict on David Sullivan selling West Ham to new majority owners in the event of relegation from the Premier League.

West Ham suffered a 2-1 defeat to Nottingham Forest and now find themselves seven points away from safety.

Relegation is a very realistic possibility, and it is set to have major financial ramifications for David Sullivan.

This is shocking! 😰 Relegation is going to be dire for West Ham…

What would YOU do to avoid this mess?

West Ham owner David Sullivan

Simon Jordan believes relegation could be blessing in disguise for West Ham

Jordan has broken down the spending of the London Stadium outfit over the last three seasons and believes that the £500m they shelled out on new players has not been spent well.

The talkSPORT host has admitted that while there is cash to be spent, relegation may not be as bad as some are making it out to be.

It would reduce the valuation of West Ham, but it could see Sullivan compelled to cash in, which would be better for many in the long run.

HEARTBREAKER! How are you feeling after Hammers 1-2 Forest 💔

The defeat which sends West Ham down?

Alphonse Areola of West Ham United comes out to attempt to punch the ball and collides with Morgan Gibbs-White of Nottingham Forest to concede a penalty during the Premier League match between West Ham United and Nottingham Forest at London Stadium on January 06, 2026 in London, England.

Jordan said: “They have spent £500m on transfers over the last three seasons, and they have recouped £300m. So, it is a net spend of somewhere around £170m.

“The profits of the business are about £30m-£40m per season. They’ve got cash, but the way they seem to be spending the cash does not seem to be particularly wise.

“If you go down, it could be a blessing in disguise because somewhere along the line, someone wants to own a Championship club. At that point, if he [Sullivan] takes a view on selling it, which is what a lot of people want, as it will mean different ownership.

“It might be the best thing for the club to go down, clear its debts, maybe change ownership.”

West Ham United v Newcastle United - Premier League
Photo by Crystal Pix/MB Media/Getty Images

Are West Ham preparing for life in the Championship?

The transfer window has opened and the Hammers currently find themselves in a very difficult situation.

They have spent decent money on two new signings, but the rest of their signings may be made keeping in mind that they may not be able to pay Premier League salaries to them next season.

There could be a 25 per cent wage deduction in their contract if they are to join, and this may dissuade players from moving to the London Stadium.

The best option for the club is now to make loan signings until the end of the season and potentially look to overpay for certain players who would give them the best chance of avoiding relegation.