West Ham United have not only improved markedly in their recruitment but also the way they announce signings.
West Ham’s business in the transfer market has been remarkably good since David Moyes took full control on his return to the London Stadium last year.
After a slow start West Ham look set to end the window with a host of top class arrivals after the captures of Alphonse Areola, Kurt Zouma, Nikola Vlasic and Alex Kral.
West Ham’s signings and the way they are announced reach next level
There may even be time for another arrival with rumours abound that left-back Josh Doig could yet arrive with West Ham permitted to make signings after the 11pm deadline as long as these conditions are met.
This summer’s signings follow on from the arrivals of Jarrod Bowen, Tomas Soucek, Vladimir Coufal, Said Benrahma and bargain buy Craig Dawson.
That’s not to mention the shrewd loan signing of Jesse Lingard last season which saw the midfielder bag nine goals, six assists and a number of pre-assists in a wonderful 16-game spell.
But it is the way West Ham have been announcing their signings which is also impressing supporters.
Hammers media team turn things around after years of stick
West Ham’s media team used to take a fair amount of stick from supporters on social media.
But the content they have produced of late has matched the quality on the pitch.
And the Hammers media team smashed it once again with a genius unveiling video for the arrival of new midfielder Kral.
The Czech Republic international joins West Ham on a season-long loan with a view to making it permanent.
Czech mates join forces for genius Kral unveiling video
And he links up with compatriots and former Slavia Prague teammates Soucek and Coufal at the London Stadium.
So who better to introduce the new boy to fans than the Hammer of the Year and Signing of the Season themselves.
“Thought we’d leave this introduction to our Czech Mates,” West Ham said on Twitter alongside a video of Soucek and Coufal unveiling the club’s latest Czech arrival.
The Czech Republic national team’s official account acknowledged the growing influence it is having over the West Ham side too.
“Should we rename to West Ham Republic? Good luck Alex Kral with your new adventure,” the Czech Republic national team’s official account replied in response to West Ham’s announcement.
“Tomas Soucek and Vladimir Coufal will care about you for sure.”
Well played West Ham. Very clever getting the Czech mates to do the unveiling while together on international duty.
And West Ham fans have been lapping it up with an outpouring of applause for the deal and the way it was announced.
In other news, West Ham can still sign players after the 11pm deadline.