Joe Cole’s damning assessment of West Ham United’s recruitment over the years made big headlines this season.

Speaking on BT Sport in January former Hammer and Liverpool star Cole took aim at the club’s transfer philosophy.

Cole said players have been using West Ham as a ‘holiday’ from as far back as his playing days with the East Londoners.

Liverpool carefully research each and every signing Jurgen Klopp makes. Players are assessed and scouted a long time in advance to ensure they not the team’s style, structure and most importantly whether they have the right mentality and attitude to fit into the group.

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Liverpool and Hammers poles apart over transfers

By contrast West Ham’s recruitment is haphazard at best.

While Liverpool fans bask in one successful signing after another, West Ham supporters are sick of seeing their club’s scattergun approach to recruitment.

Occasionally the Hammers get one right. But overall the incoherent, ill-advised, rudderless transfer strategy bears little fruit.

The Hammers have been criticised by fans and pundits alike for their dealings in the transfer market.

And Cole did not hold back in his memorable headline-making assessment on BT Sport.

West Ham fans were glad someone high profile was finally airing their grievances to a wider audience.

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Cole slammed West Ham ‘holiday’ camp recruitment

Signing players past their best, the wrong side of 30, on big money was taking its toll.


But are the East Londoners about to make the same mistake again after reports linking them with Liverpool outcast Dejan Lovren?

West Ham were linked with a move for Liverpool bit part player Lovren last week in an exclusive report from TeamTalk.

The report claimed Liverpool boss Klopp will allow the 30-year-old to leave in the next window ‘due to his outstanding service’.

TeamTalk claimed clubs from Italy and Spain are interested in Lovren but he fancies a move to London and West Ham are keen.

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West Ham Lovren interest sets alarm bells ringing

And this is where West Ham must heed Cole’s warning.

The fact Lovren reportedly ‘fancies a move to London’ should set alarm bells ringing.

Throw in the fact he turns 31 before next season, has barely played, is on £100,000 per week (Spotrac) and is undoubtedly past his best and the Croatian pretty much raises all the red flags Cole mentioned in his West Ham rant.

This is one transfer West Ham should avoid.

After all Hammers boss David Moyes has said himself he intends to rip up the club’s recruitment processes and build a new-look West Ham around young, hungry players (

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