West Ham United may have suffered a major setback after their Maxi Gomez failure but it should not deter them.
Under Manuel Pellegrini and director of football Mario Husillos West Ham have been trying to build a younger, hungrier team of talented stars that can grow into something special together.
Central to that are the likes of Issa Diop, Declan Rice and Pablo Fornals.
Young, hungry Hammers
West Ham had hoped Gomez would make ensure the spine of their team was filled with four players aged 23 and under.
That deal was called off on Tuesday, though, as reported by the likes of Sky Sports.
While hugely disappointing it should not push West Ham off course.
Pellegrini and Husillos must stick to their blueprint and use the money instead to tempt lowly German side Freiburg into selling their star man Luca Waldschmidt.
Pellegrini should go for emerging German instead
At 23 years old the striker fits the West Ham profile perfectly.
Waldschmidt rose to prominence over the summer as he starred for Germany in the European Under 21 Championships in Italy.
He finished as the top scorer in the tournament, netting seven goals and setting a new record in the process.
It was not enough to win the the trophy, though, as West Ham new boy Fornals shone to help Spain emerge victorious.
But Waldschmidt showed his full repertoire during the summer competition.
Tap-ins, headers, one-on-ones, free-kicks and long range screamers he had it all.
West Ham could get relative bargain
Waldschmidt has yet to attract widespread interest despite an impressive goals to games ratio of one in every three for Freiburg since his breakthrough.
West Ham fans are enthused at the prospect of seeing exciting young talent at the club.
And the Hammers could get a relative bargain too given some of the figures bandied around in the modern market.
That would then leave some money in reserve for a more experienced striker to come in as well.
Achieve that and West Ham really will start to look like a genuine force.