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West Ham co-owner David Sullivan's favoured agent Will Salthouse in huge merger meaning he now has over 300 players on his books

Will Salthouse, the favoured agent of West Ham United co-owner David Sullivan, has been involved in a huge merger and now has over 300 players on his books.

Agent Salthouse – who runs the Unique Sports Management agency – has been heavily involved in West Ham’s transfer activity over the years.

He represents several Hammers including Michail Antonio and was key in getting Said Benrahma to the London Stadium.

Football Insider has previously described Salthouse as the preferred agent of West Ham co-owners Sullivan and David Gold.


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The likes of Barry Silkman have previously filled that role for Sullivan and Gold.

Football Insider claimed in the past that Sullivan and Salthouse have done ‘plenty of business together in recent years’. Indeed many of the agent’s clients are already at the London Stadium.

Football Insider even claimed Salthouse helped broker ‘many deals’ while partying with Sullivan’s sons – Jack and Dave.

So it is clear he is an influential figure at West Ham.

Moyes with new head of recruitment Rob Newman. Photo: West Ham United FC

Sullivan’s favoured agent Salthouse in huge merger meaning he now has over 300 players on his books

Whether that continues after the appointment of Rob Newman as West Ham’s head of recruitment remains to be seen.

Even if West Ham do not lean on Salthouse as much following Newman’s arrival, their strong relationship with him could well come in handy now that he has over 300 players in his stable.

That’s after USM merged with German football agency International Sports Management (ISMG) to form Unique Sports Group. And Salthouse is the CEO (Sportsindustrybiz).

“The new brand is the joint vision of two of the largest independent football management agencies across Europe’s two most dominant football markets, the Premier League and Bundesliga,” Sportsindustrybiz reports.

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“Operating from five offices: London, Munich, Manchester, Karlsruhe and Curitiba, Unique Sports Group will represent an exclusive roster of more than 300 players, including English Premier League stars such as Reece James, Aaron Wan-Bissaka, and Callum Wilson.”

Salthouse said he is delighted and believes the merger will allow the firm to maximise its European network.

“This alliance allows us to cement our place as the leading agency across the UK and German market,” Salthouse said.

The good news for David Moyes here is that any players Newman identifies as potential signings who are represented by USG, West Ham might have an advantage.

More West Ham news:

Major boost as West Ham allay Rice and Benrahma injury fears for Everton.

Serious questions will be asked at West Ham if Moyes target signs for Brighton.

Moyes boosted with key Tottenham duo to miss West Ham clash – reports.

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