West Ham United owners David Sullivan and David Gold really mean business in the transfer market.
After heavy criticism and angry protests from West Ham fans, Sullivan and Gold splashed the cash to bring in title-winning boss Manuel Pellegrini in the summer.
They backed him with an unprecedented £100 million splurge on transfers.
Some supporters have been scarred by years of cheap and questionable recruitment.
And they believed the big summer outlay may turn out to be very much a one-off.
But their intent and ambition is legitimate.
West Ham ambition is real
That’s if comments from striker target Krzysztof Piatek are anything to go by after his move to Milan last week.
Sportitalia claimed the Hammers had a £35million bid accepted for Piatek amid the recent uncertainty over Marko Arnautovic’s future.
The Poland international scored a remarkable 19 goals in 19 starts for for Genoa this season.
And that turned out to be the case as Milan ended up trumping West Ham.
But Piatek has since told Polish outlet Przeglad Sportowy it wasn’t for the want of trying.
Piatek confirms big money West Ham offer
“You can’t turn down a club like Milan,” Piatek told Przeglad Sportowy.
“I didn’t come here to sit on the bench and pick up a salary, either. I have this opportunity to join a legendary club and I want to use it.
“The first Milan offer came two weeks ago and I didn’t hesitate. It was a win-win situation, a big transfer fee for Genoa and a dream come true for me.
“West Ham also made a big offer, but Genoa turned it down, as they have a very good relationship with Milan and wanted to give them the priority.
Credit where it is due to much-criticised owners
“I had no doubts on who I preferred, as I was determined to join Milan. With all due respect to West Ham, Milan are a much bigger club. The money might’ve been the same, but at this stage of my career, money is not the most important thing. I have the chance to play in the Champions League here.”
It says a lot that not only did West Ham go big with their bid, they also matched the money on offer at European giants Milan.
West Ham have since turned their attentions to Celta Vigo star Maxi Gomez.
It is a sure sign recruitment and ambition are in line at West Ham and it is exciting times for the club’s fans.