David Moyes probably thought things couldn’t get much worse for West Ham United in this transfer window, then along comes Slaven Bilic.
West Ham owners David Sullivan and David Gold are pleading poverty due to the global health crisis (Claret & Hugh).
But it seems West Ham are uniquely affected with the majority of their Premier League rivals either active or looking to spend.
Moyes has already missed out on a host of reported targets.
From Antonee Robinson to Eberechi Eze. From Shane Duffy to Ollie Watkins and Ryan Fraser.
Grim window so far for West Ham
It has been grim for West Ham thus far and does not bode well with the season just two weeks away.
Throw in the fact West Ham have an extremely difficult start and it raises serious concerns.
Of course the club has until October 5th to make signings but there appears to be nothing on the horizon.
Moyes has made no secret of his desire to strengthen a West Ham defence that conceded 60+ goals for the third time in the last four seasons.
The Hammers had the fifth worst defence in the top flight. Yet no new faces have arrived.
So the last thing Moyes needs is former West Ham boss Bilic coming along and snaffling up another of his reported defensive targets, Cedric Kipre.
New blow for Hammers as Bilic moves in on Moyes target Kipre
This time last month The Daily Mail was reporting Moyes was keen on Kipre after being impressed while scouting him.
But according to a new report from The Mail, Bilic looks set to take the former PSG centre back to West Bromwich Albion instead.
Kipre was relegated with Wigan Athletic last season following their 12-point deduction for falling into administration.
So the 23-year-old could well be available for a bargain fee. Just like his teammate and fellow West Ham target Antonee Robinson was before being snapped up by newly-promoted Fulham.
The irony won’t be lost on West Ham fans.
Irony as Slav’s long-awaited transfer backing comes as West Ham’s expense
Bilic once bemoaned a lack of support in getting the players he wanted during his time at West Ham (The Mirror).
It will be embarrassing for West Ham if they lose out to another so called lesser club for a player.
But it all comes down to a lack of ambition from the owners.
So many clubs are viewing the current climate as an opportunity to land players below their usual market value.
It seems Sullivan and Gold are instead using it as the perfect excuse.