As West Ham United fans grow frustrated by a lack of transfer activity and investment, Leeds United look set to sign one of their former targets for £25m.

Newcastle star switches to Sullivan’s preferred agent as West Ham links resurface

It seems Leeds could be set to succeed where West Ham United failed by signing Spanish striker Rodrigo Moreno.

West Ham were heavily linked with the Valencia forward last summer (The Sun).

Rodrigo has become one of his country’s top forwards and started his senior career at Bolton in 2010-11 on loan from Benfica.

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Leeds move in on former West Ham striker target Rodrigo

According to reports at the time West Ham were monitoring Rodrigo’s situation after he told Valencia he wanted to return to the Premier League.

Now he looks set to do just that with with Leeds on their return to the top flight.

A delegation of Leeds United officials are said to have arrived in Valencia on Tuesday to negotiate the signing of Rodrigo (Diario AS).

Leeds owner Andrea Radrizzani and sporting director Victor Orta are said to be in the Spanish city to try and conclude a deal for the ex West Ham target.

Leeds are said to be willing to reach a deal in the region of £35m.

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Hammers wanted Rodrigo but went for Haller instead after Gomez saga

The Spain international was on West Ham’s radar when they failed to land Maxi Gomez – who ironically joined Valencia instead.

West Ham then turned their attentions to Sebastien Haller and shelled out £45million.

The Frenchman scored just seven goals in his debut season for West Ham. But a hat-trick in a pre-season friendly at Ipswich on Tuesday afternoon has reinforced hopes that he could flourish in his second campaign.

Rodrigo did not fare any better than Haller last term. He too hit just seven goals in 34 appearances for Los Che.

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Leeds’s willingness to back Bielsa with transfers will be galling for West Ham fans

What will rankle with West Ham fans is the willingness of Leeds United to spend money.

Cash-strapped Hammers boss David Moyes has been told he must sell to buy (Claret & Hugh).

Leeds meanwhile seem prepared to splash the cash to get the striker Marcelo Bielsa desires.

Pundits have raised doubt over whether Patrick Bamford has the ability to get goals in the top flight.

And it appears Bielsa agrees as he hones in on Rodrigo following Leeds’s return to the Premier League after a 16-year absence.

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