West Ham were advised to sign Ivan Toney last year before he left Peterborough United for Brentford according to Barry Fry.

Read also: £25m ace’s West Ham spell could be short-lived unless David Moyes changes tack asap

Fry, the Director of Football at Peterborough, sat down for an exclusive interview with Football Fancast.

The 75-year-old claimed that he spoke with Hammers co-owners David Sullivan and David Gold extensively last year about Ivan Toney:

Peterborough United v Chorley - FA Cup Second Round
Barry Fry (Photo by Catherine Ivill/Getty Images)

I spoke to David Sullivan and David Gold last year at great length and I said he’s the best centre-forward we’ve had. He’s not only a goalscorer, he scored 49 goals for us in 92 games in two seasons. But it wasn’t only his goalscoring efforts, he also made a lot of goals and he also was our best defender. He headed the ball out more than anybody else, from free kicks and corners from the opposition. He was absolutely magnificent and I recommended him highly.”

What a shame that West Ham didn’t snap him up then.

West Ham could have signed Ivan Toney for a bargain fee

Toney left Peterborough to join Brentford for around £10 million inAugust 2020 (Sky Sports).

The 25-year-old has absolutely ripped it up with the Bees. He has racked up 28 goals and nine assists in 36 Championship games so far this season (Transfermarkt).

 

Toney is now valued at a whopping £30 million according to Football.London.

Brentford v Reading - Sky Bet Championship
Ivan Toney (Photo by Rob Newell – CameraSport via Getty Images)

David Sullivan and David Gold will be kicking themselves.

West Ham boss David Moyes wants to bring the 25-year-old hitman to the London Stadium this summer according to Eurosport.

And spending £20 million more than they needed to would be a real kick in the teeth for GSB.

Toney would be a sensational addition for the Hammers. £30 million seems like an awful lot of money for someone who hasn’t yet proved himself in the Premier League, however.

£10 million for his services last summer would have been more than reasonable. Unfortunately for West Ham, we have missed the boat on that one.

And if GSB really want to make amends for missing out on him seven months ago, they will have to dig deep this summer.

Have something to tell us about this article?