Photo by James Griffiths West Ham United FC via Getty Images

Frank Lampard lays it on the line over West Ham January transfer target Olivier Giroud

West Ham United have been left in no doubt over what it will take land striker target Olivier Giroud.

The French striker has been marginalised at Chelsea since Frank Lampard’s arrival as manager.

France boss Didier Deschamps has warned Giroud he must get more game time if he is to be considered for his Euro 2020 squad.

West Ham have been linked with Giroud for the last three transfer windows.

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Report: West Ham have approached Chelsea over Giroud loan

The Hammers’ poor recruitment and transfer business in the last two windows has left Sebastien Haller as the club’s only proven striker.

And he has already proved he cannot operate effectively as a lone striker.

Football Insider claims West Ham will look to sign four players this month, with at least one of those being a striker.

French outlet Telefoot reported yesterday that West Ham and Bordeaux have approached Chelsea over a possible loan deal.

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Did Hammers target wave goodbye?

The 33-year-old was an unused substitute in Chelsea’s 2-0 FA Cup third round win against Nottingham Forest on Sunday.

And the Hammers target fuelled speculation he is set to leave by appearing to wave goodbye to the Stamford Bridge crowd at the final whistle.

Now former West Ham star Lampard has laid it on the line over what it will take for him to allow Giroud to leave this month (Sky Sports).

“There’s no update on Ollie, but I’ve spoken with him,” Lampard told Sky Sports.

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Lampard lays it on the line over Giroud

“If the conditions are that it’s something he really wants to do and it works for the club, for me and the squad then it’s something that could happen.

“But only when all of those bases are covered. So we’ll see if we’re there.”

West Ham fans want the club to target young, hungry players and build something meaningful for the future.

So signing a player who turns 34 next season is questionable business.

But Giroud can provide experienced, proven support for Haller for the rest of season – and perhaps beyond.

So it may be a wise piece of business.

After all it is difficult to sign top class strikers in January and Giroud is a World Cup winner.

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