It rarely works out well for West Ham United does it.
Even when West Ham seem to get their house in order and have all their ducks lined up something invariably goes wrong whether it is injuries, players wanting to leave unexpectedly or signings struggling to make the grade.
Bubbles is the club’s anthem for a reason.
This summer feels different, the optimism amongst West Ham fans is striking after the appointment of an attack-minded, proven, quality manager in Manuel Pellegrini.
Of course fans are excited after seeing the club finally splashing the kind of cash promised when they left Upton Park for the London Stadium with £90 million spent on seven signings so far.
The one that has everyone talking, though, is Brazilian forward Felipe Anderson from Lazio for a club record £40 million.
West Ham fans love their maverick talents but they haven’t tended to stick around too long over the years when they do unearth one.
Anderson comes across as a happy-go-lucky character – most Brazilian footballers are – but his back story is a familiar one, rising up from poverty in his homeland.
A young Anderson’s dream was to be a professional footballer when growing up on the streets of Santa Maria and all he wanted to do was kick a ball around with his friends.
And it is that grounding which suggests he has that inner steel possessed by some of the Brazilian greats like Ronaldo, Romario, Dani Alves and Ronaldinho which fires his hunger and drive to make a success of himself.
“The neighbourhood I grew up in was a really poor one, the people there were really humble but also really cheerful,” Anderson told West Ham’s official website.
“This made me grow up a cheerful person, knowing that with the little we had we could be happy, and believing in our dreams.
“My family was always really humble and always encouraged me in everything I did. Everything in life that’s worth something is hard. I had to give up a lot of things, l had to give up being really close to my friends and family.
“But being a football was something I dreamed of. It was worth it, and now I’m really happy and feel really fulfilled and ready for beginning a new adventure here at West Ham.
“I’m happy and working hard so that I can put a smile on the supporters’ faces.”
I think there will be plenty of smiling this season Felipe.