West Ham have been valued at £660m in a new analysis, though that appraisal is nowhere near outgoing chair Karren Brady’s opinion of how much the club could fetch on the open market.
Brady departs West Ham after 16 years. She arrived in East London when David Sullivan and David Gold bought the club in a deal which they said valued it at £105m.
Following her exit, it has emerged that Daniel Kretinsky is working to match Sullivan’s stake in the club, signalling the next chapter in its ownership dynamics.
As things stand, West Ham will retain their Premier League status this term – and their value as a business along with it.
How will the Premier League table look when it’s all said and done? 🤔
West Ham are in a precarious position with 4 games to go! 😬
However, should Nuno Espirito Santo’s side falter over their remaining four matches and be relegated to the Championship, it would surely have a seismic impact on the price Kretinsky – or any other investor, for that matter – would be prepared to pay.
Famously, the Hammers don’t own their stadium, nor their training ground. Their potential as a brand, however, and their enormous, dedicated fanbase are major upsides.
So, what is the true value of the club as things stand? And with Amanda Staveley the latest name to be linked with a potential investment in West Ham, how might Sullivan, Vanessa Gold or Kretinsky price their shares?
West Ham valued at £660m by new research; Karren Brady’s valuation was miles off
New research from respected sports business publication Sportico values West Ham at £660m, making them the 26th most valuable club in the world and the 10th most valuable in the Premier League.
However, it was a decline on Sportico’s 2025 ranking, which had the Irons as world’s 21st most valuable club at around £690m.
But as explained by University of Liverpool football finance lecturer Kieran Maguire, those figures fall well below what Brady herself has deemed the club’s true valuation.
“Karren Brady said the owners turned down an offer of around £800m because they thought the club should be targeting closer to £1bn,” the Price of Football podcast host said in exclusive conversation with Hammers News.
Maguire was referencing a statement Brady made on her official website several years ago.
Kretinsky’s investment in the club in 2021 meanwhile valued the club somewhere around the £600m mark. Since then, Newcastle United were sold to the Saudi Public Investment Fund for £305m, while Everton’s takeover by Dan Friedkin valued them at just north of £500m.
Will the trend of Premier League clubs’ values increasing year on year continue?
“We have certainly seen buoyancy in the market as far as the valuation of Premier League clubs goes,” says Maguire.
“Newcastle were bought at a multiple of two times revenue, and that increasingly looks like an incredible bargain. Chelsea went for five times revenue, Man United for seven times.
“I always go back to the guy from Raine Group, however, who said he expected Premier League clubs to be worth $10bn by 2027. That’s not going particularly well.
“However, West Ham, if they do stay up, would be looking at a valuation higher than some of the other recent transactions we’ve seen.”
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