It wouldn’t be a West Ham United kit launch without supporters being divided.
The new 2021/22 home strip received plenty of criticism when it was leaked a few weeks ago.
But West Ham fans are loving the new kit after it was finally released on Thursday, showing it is sometimes worth waiting for the official pictures before casting judgement.
Next up is going to be West Ham’s ‘Argentina’ away shirt – a new take on an old classic.
Official club promos for new ‘Argentina’ away shirt leaked on social media
The official club promo images of the new away kit were leaked on social media yesterday.
And it is fair to say this strip has not gone down as well as the home shirt among West Ham fans.
Many Hammers supporters can’t get their head around why the stripes are broken up by a big white black which houses the logo of sponsor Betway.
And West Ham fans have been busy editing the pictures to show how much better the shirt would be without the white block.
Many Hammers fans hate white block which breaks up stripes, is this why it has been included?
There are no design reasons for the white block as the logo could easily have been printed over the top of unbroken stripes.
But there is likely a good reason why Umbro and West Ham have included the much criticised white block.
While there is no suggestion the sponsor will, Hammers News believes the white block is there in case the firm should go bust.
That way it leaves space for the logo of any new sponsor after the embarrassing incidents involving XL/SBOBET, Alpari and Basset and Gold in previous seasons.
West Ham fans will remember the shambles that was the iron on sponsor patch for shirts when XL went bust.
And West Ham are not alone.
Sponsor contingency to blame after Hammers had fingers burnt one more than one occasion in the past, just like other clubs
Real Madrid lost their sponsor BenQ after the company went bankrupt during the 2006/07 season, just over a year into a five-year deal – ruining expensive club shirts the world over.
Manchester United with AIG, Newcastle United with Northern Rock, Charlton Athletic, Parma and a host of other top level clubs have had similar experiences.
Of course it may be that Umbro and West Ham simply liked the white block that has triggered so many.
But the sponsorship contingency is the most likely explanation.