The fan group behind the GSB OUT movement has today launched a new vision for West Ham United.
Hammers United – which boasts a membership of more than 18,000 disgruntled West Ham fans – has laid out six principles for building supporter engagement.
Described as ‘a blueprint for supporters by supporters’, the Hammers United Supporter Vision is the latest action by the group to try and force change at West Ham. With the ultimate goal of working with new West Ham owners.
Many West Ham fans remain unhappy with owners regardless of relative success on the pitch
Despite West Ham’s success on the pitch this season, many fans remain unhappy with co-owners David Sullivan and David Gold and their vice-chairman Karren Brady.
The list of grievances is long. But many of them stem from the move to the London Stadium and a series of broken promises made along the way.
Indeed recent speculation that David Moyes will not be given much by the way of transfer funds this summer quickly saw resentment bubble to the surface once more.
Hammers United say The Vision is built on six distinct principles with an overarching goal of clearly defining what is important to West Ham supporters and rebuilding the fan experience at the club.
‘Trust in current owners has been broken as a direct result of their actions’
The six principles that have been defined are: Responsibility and Trust, Identity and Heritage, Stadium and Experience, Community and Supporters, Service and Loyalty, Engagement and Communication.
Hammers United co-founder and chairman Paul Colborne says trust in Sullivan and Gold is broken.
“Trust in the current owners has been broken as a direct result of their actions over the last 11 years,” Colborne said in a statement launching The Vision.
“An extensive survey of our members and the wider fanbase, carried out midway through the 2020-21 season, reaffirmed how supporters view a change in ownership as a priority if we are to rebuild the supporter experience at our club.
Hammers United Vision has ultimate goal of working with new owners
“Hammers United asked our members what that would look like and we have listened to their views.
“This is their Vision; a Vision which can unite all West Ham supporters by defining, and then striving to embody, our shared culture. This will enable us to prepare for, and work with, new owners.
“Supporters deserve a representative and respected voice to speak on their behalf when consulted over strategy and decision making that affects them. And we support the push reform that calls for this voice to be heard regularly at board level.
“We are proud that our members have put Hammers United in the privileged position where we have the backing to play a leading role in making West Ham United again. We would urge all West Ham United supporters to join Hammers United to strengthen your collective voice.”
The full vision statement can be viewed on the Hammers United website.