Former West Ham United star Jesse Lingard was mercilessly trolled by Paddy Power and fans after his horrendous error consigned Manchester United to a last minute defeat in the Champions League.
After a sensational loan spell last season, Lingard rejected a return to West Ham in the summer.
A few minutes of game time here and there at Man United will probably have Lingard regretting his decision already.
And the 28-year-old will certainly have been wondering what might have been when he played an errant back pass which gifted Young Boys a 2-1 win in the 95th minute of their Champions League clash on Tuesday night.
Ironically Lingard received an outpouring of support from West Ham fans on social media while many Man United fans trolled the midfielder over his costly error.
Man United tried to do their bit to help Lingard by posting a Tweet saying: “Win together, lose together. Keep your head up Jesse.”
But controversial bookmakers Paddy Power don’t shy away from having a pop when the opportunity arises.
And they went straight in on Lingard with a picture of Ole Gunnar Solskjaer asking: “Does anyone know where the West Ham Jesse Lingard is?”
They followed it up with a picture of Lingard replacing Cristiano Ronaldo as a sub on 71 minutes with the score at 1-1 alongside the caption: “Images that precede unfortunate events…”
And just to rub salt in the wounds there was a third post about the firm paying out for a Lingard assist.
Lingard was dubbed ‘Agent Lingard’ by West Ham fans quipping that he had intentionally dented Man United’s confidence ahead of the clash with the Hammers at the weekend.
But it was actually Red Devils defender Aaron Wan-Bissaka who did West Ham a big favour.
His sending off after just 35 minutes meant Man United were forced to play for an hour with 10 men.
It may not give West Ham an advantage going into Sunday’s game.
But the added fatigue – coupled with the mental impact of the defeat – might just negate any advantage Man United would have had over the Hammers.
Solskjaer’s men have two days extra rest than David Moyes’s side. West Ham travel to Croatia for the Europa League clash with Dinamo Zagreb on Thursday night.
So West Ham will be hoping Wan-Bissaka’s red balances things out a touch.