Photo by Ian Walton Getty Images

Joe Cole and Scott Parker will both be fondly remembered by West Ham United supporters long into their retirement.

Cole called time on a long and successful career this week aged 37.

It was a career which included two spells with West Ham.

It comes almost 18 months after his former Chelsea teammate Parker pulled the curtain down on his own career.

Parker and Cole share something very special in common.

Both were named Hammer of the Year during their time in East London.

Indeed Parker won the award three times, a feat only matched by West Ham royalty like Bobby Moore, Billy Bonds, Geoff Hurst and Sir Trevor Brooking.

Photo by Phil Cole Getty Images

Reputations restored

Both Cole and Parker sullied their hero status with some Hammers fans by moving to London rivals Chelsea and Spurs respectively.

Time has been a great healer when it comes to Parker. And Cole restored his reputation by returning to West Ham for a swansong.

When Parker retired The Sun reported Spurs were keen to recruit him as a youth coach.

West Ham fans took to online forums and social media to demand owners David Gold and David Sullivan act fast to beat their rivals to the punch and bring the former favourite back to East London instead.

But they were left disappointed after Mauricio Pochettino’s side got the jump on the Hammers.

Photo by Kieran Galvin NurPhoto via Getty Images

West Ham must not make Parker mistake with Cole

It was a bit of a sickener for Hammers fans. Many of them even took to Twitter to plead with their club to bring Parker into the fold.

Parker is now at Fulham in a senior coaching capacity.

Cole was West Ham’s golden boy. If ever there was a player who embodied everything Hammers fans want from their players it is him.

West Ham simply must not make the same mistake now Cole has retired.

Speaking in a statement on his retirement this week Cole said he wants to become a coach.

Photo by Arfa Griffiths West Ham United via Getty Images

‘I feel I can offer a lot as a coach’

In fact he has even been back to West Ham in the recent past while doing his coaching badges.

“Looking to the future, I want to stay involved in the game,” Cole said in his statement posted on the West Ham official website.

“I feel I can offer a lot as a coach. To lend my experience to help other young footballers achieve their dreams, just like I did, is a big passion of mine.”

Who better to help shape the careers of young West Ham Academy stars than the man who has been there, done it and got the T-shirt.

Sullivan and Gold must not drag their heels on this no-brainer.