Many West Ham United fans are slowly being won over by divisive owners David Sullivan and David Gold.
The Hammers have been turning heads with their transfer business this summer, and the penny looks to have finally dropped for unpopular Hammers co-owners Sullivan and Gold after the angry protests which marred last season and money is being spent.
Many West Ham supporters feel betrayed over promises and pledges made when the club left its beloved Upton Park for Stratford in 2016.
But a £90 million outlay so far this summer, and the money spent and ambition shown to land Manuel Pellegrini as the club’s new manager, is going some way to building bridges with supporters.
Fans remain divided but there has been a turnaround among a large section of the club’s loyal support who are happy with what they are seeing from Sullivan and Gold.
All that good work will be undone, though, if West Ham allow hero Marko Arnauutovic to leave the club this summer.
Italian outlet Calcio Mercato reports that West Ham have put the hugely popular Austrian up for sale with Manchester United and Roma interested.
However, the goodwill garnered by the owners from their ambitious business this summer will be destroyed if they even entertain the idea.
West Ham may have signed seven players this summer but it could still be argued they are light up front in the wake of Andy Carroll’s latest injury.
And that is WITH Arnautovic, who was the club’s top scorer last season.
Losing his goals and assists would make West Ham’s need for capable forwards even more acute and they don’t come cheap.
Hammers fans have been excited by the prospect of Arnautovic linking up with Felipe Anderson, Andriy Yarmolenko and Jack Wilshere.
Selling him will be like setting the reset button on relations with supporters.