Sometimes you have to speculate to accumulate and new West Ham co-owner Daniel Kretinsky will surely know that better than anyone.
There has been a lot of talk in the last couple of weeks about what David Moyes might need in the January transfer window.
Well since the November international break it has become glaringly obvious where money needs to be spent on this West Ham team.
The players and Moyes have done remarkably well. But the international break last month seemed to act as a tipping point for the Hammers.
West Ham have won just once in the league since then in five matches. And that was thanks to Arthur Masuaku’s freak goal against Chelsea.
Having got themselves – unimaginably – once again firmly ensconced in the top four, recent results have opened the door for the likes of Manchester United, Arsenal and Tottenham to now overtake West Ham in the table.
Michail Antonio has not scored since October and the defence is down to the bare bones as Harry Redknapp used to say.
But the team – Declan Rice aside – just isn’t functioning as it was earlier in the season.
West Ham are often too slow in their build-up unless Rice is taking it on himself to drive at the opposition.
Moyes has been very careful not to criticise his players. After all it would seem almost ludicrous to do so.
But even the Scot has now admitted some of them must up their levels to maintain the high standards set. The same is true in the West Ham boardroom.
You could see the pained expression on Moyes’s face at having to utter those words.
Historically West Ham should always respect a point away from home in the Premier League. But there is a palpable sense of frustration after failing to beat Burnley, born of rising expectations at the club.
Because let’s face it a point away at Burnley would have been a decent result for the old West Ham.
Many were impressed when new investor, Czech billionaire Kretinsky, sent a missive to the West Ham fans shortly after arriving at the London Stadium.
It talked of evolution not revolution. Of steady, considered investment in the right players and characters in line with Moyes’s recruitment policy.
Hammers fans, rightly, lapped it up. That IS how the club should be run. We have all seen throwing big money at a side rarely works unless it is seriously big money over a long period ala Manchester City.
But standing still is just as risky sometimes.
Are you watching Daniel Kretinsky? New investor and West Ham owners must act
The question on my lips as a West Ham fan heading into the January window with the team – for now at least – in fourth place in the league almost halfway through the season, in the last 16 of the Europa League and one game away from a Carabao Cup semi-final – is if now is not the time for Kretinsky and co to invest in the team when will it ever be?
West Ham have a golden chance to make this one of the most memorable seasons in the club’s history.
But Moyes and the players need help. They have dragged this club from the mire and made us all proud.
Indeed they have probably played a massive hand in attracting Kretinsky to the club.
They are flat on their feet now, though.
Kretinsky and fellow co-owners David Sullivan and David Gold will see that too, they have been involved in football long enough.
Of course the squad could be left as it is and West Ham could go through the motions and will still have a comfortable season.
But if the Hammers hierarchy speculate to accumulate next month then great things could happen.
Who knows when we will have this chance again.