West Ham signed Sebastien Haller for £45 million in the summer.
The Frenchman started well, but his goals have dried up.
He has bagged just four goals in 12 appearances in all competitions for the Hammers.
And Haller has scored just one in his last nine games.
West Ham clearly need more firepower up front. They sold Marko Arnautovic, Javier Hernandez and Lucas Perez in the summer, whilst Andy Carroll left on a free transfer and Jordan Hugill joined Queens Park Rangers on loan.
Things could have been so different for the east London outfit, however.
The Hammers were interested in signing Wissam Ben Yedder, according to well-informed club insider ExWHUemployee.
The France international ended up joining Monaco for €40 million (£34.3 million), according to Goal. And he has been on fire for the French club.
Ben Yedder has already racked up nine goals in 12 outings for Monaco. The 29-year-old is proving his class, and West Ham will now surely regret signing the striker.
He would have provided top quality competition for Haller, and the pair could have forged a devastating partnership.
And for just £34.3 million, it would have been a small price to pay for someone who guarantees you so many goals.
West Ham missed out on a top class striker for what would have been a reasonable fee. And they must learn from this. The owners need to start showing real ambition. Because otherwise, the Hammers will continue to flounder in the Premier League.