Social media plays a huge role for clubs across the Premier League including West Ham United.
Indeed a club’s Twitter following is often seen as representative of its size and stature.
If that is the case then there is good news for the Hammers.
That’s because the East Londoners currently have 1.5million followers on Twitter, the eighth highest in the top flight.
Hammers rank eighth
West Ham are just 400,000 followers off Everton in seventh. So the Toffees are in range both on and off the pitch.
But the Irons are only ahead of Leicester City and Newcastle by 100,000 followers and Aston Villa by 200,000.
The Hammers have the second highest number of season ticket holders in English football with 54,000. West Ham are second to only Manchester United in that respect.
But they have some way to go to catch the Red Devils on Twitter as the Old Trafford side top the list by a distance with over 20million.
Everton within range for West Ham on and off the pitch
Somewhat surprisingly Arsenal are second with nearly 15million.
Tottenham have the least followers of the current top six with just 3.7million.
Bottom of the list is Brighton with 243,000 followers.
The figures may mean nothing to many fans. For others they give a good indicator of West Ham’s standing in the game.
And it could be argued that West Ham’s ambitions on the pitch should match their Twitter ranking.
Hammers aims must match Twitter standing
The Hammers finished 10th under Manuel Pellegrini last term and will be looking to improve this season.
They have been backed to challenge the top six. That looks a bit of a stretch.
On the evidence so far they will have to tighten up defensively.
A tilt at seventh is realistic, though, and any finish 10th or above can be deemed a relative success.