West Ham United fans need not worry over the future name of the London Stadium because the club gets the final say.
The owners of West Ham’s London Stadium are hoping it will be third time lucky as they step up their search for a naming rights partner for the ground.
Vodafone were on the verge of a £20million deal which failed to materialise before Indian company Mahindra’s similar deal also hit the buffers.
Cash boost could be worth around £10million
The London Legacy Development Corporation (LLDC) has appointed a new chief commercial officer, Jo Adams, to oversee the search for a naming right sponsor.
West Ham have already pledged to lend their support and expertise to the cause.
And that is no surprise seeing as the Hammers could benefit to the tune of around £10million should a blue chip sponsor be found.
Multi-purpose London Stadium an increasingly attractive proposition
West Ham get half the money from any deal over and above £4million.
The London Stadium – now home to Premier League football as well as regular athletics, rugby, baseball and concert events – is a much more attractive proposition nowadays.
So it is not unreasonable to expect to land a deal in the region of at least £20million as was brokered with Vodafone.
Hammers owners hold name veto card
And West Ham fans need not worry about ending up with a laughable stadium name.
As part of their anchor tenancy agreement, West Ham have – within reason – the right to veto any naming rights partner.
A ridiculous name or conflict of interest with current sponsors would give Hammers co-owners David Sullivan and David Gold reason enough to put a stop to any deal should they wish.
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