West Ham United’s owners have continued their charm offensive by offering fans a say in the club’s future kit designs.
The Hammers go into the last of a five year deal with kit maker Umbro next season.
The firm replaced fans’ favourites Adidas as kit manufacturers.
And according to speculation from SAB meetings with vice-chairman Karren Brady it will be replaced by Nike for the 2020/21 season.
A deal is believed to have been struck with Nike (West Ham World) as the sportswear giant aims to tighten its grip on London clubs.
Owners finally listening as Nike deal looms
Just over a year ago West Ham fans were revolting against owners David Sullivan, David Gold and their vice-chairman Karren Brady.
Angry protests seem to have got the message across.
Because the owners went out and hired title-winning manager Manuel Pellegrini and backed him with £100million in the transfer market.
The club has also been listening to supporters regarding the London Stadium.
Raised capacity, an ever-improving matchday experience and further West Ham-ification of the ground with things like the installation of a new claret carpet prove they are trying to appease supporters.
Fan zones are on the way next season while the club has also announced future plans to square off the stands in line with a more traditional football stadium.
Hammers hierarchy want fan input over kit design
Now the Hammers hierarchy have released a survey asking a series of questions about what fans want to see from future kits.
The survey, which you can take here, contains eight questions and the chance to make additional comments.
The idea is that feedback will then be implemented into the design process when the new kit maker takes over from Umbro in the 2020/21 season.
Umbro will want to go out in style, quite literally.
Umbro to go out in style with anniversary kit?
And they should be mindful that next season marks the 40th anniversary of West Ham’s last major trophy triumph in the FA Cup final over Arsenal.
Commemorating such an important milestone is an unenviable task.
To that end they have received some help from a Hammers fan who has come up with this concept kit design, which won the backing of ex-West Ham star Don Hutchison.