West Ham United fans have taken a starring role in a new television advert that has gone viral.
Soft drinks giant Coca-Cola recently launched its Premier League partnership with a new advert celebrating fans’ loyalty.
The ad, set to Yazoo’s 1982 hit ‘Only You’ is titled “Where Everyone Plays” features hundreds of loyal supporters from the 20 Premier League clubs.
‘We’re West Ham, we ain’t singing’
It first aired last week and has gone viral since.
And West Ham fans take a starring role, featuring several times before a pause in the music mid-ad for Hammers supporter Mick Cambpell to say “We’re West Ham, we ain’t singing.”
It then cuts to a group of Hammers fans joining in as the song resumes.
— Premier League (@premierleague) February 8, 2019
‘Heartbeat of the game’
“Football fans are the heartbeat of the game and Coca-Cola is celebrating its partnership with the Premier League by putting these supporters under the same spotlight as the players and pundits,” the spokesman said on premierleague.com.
“But others who appear in the advert go week-in, week-out to cheer on their team through thick and thin. They help to make the Premier League the most exciting and diverse league in the world.
Hammers fans some of the most loyal around
You can also watch a behind the scenes making of the advert on YouTube.
It is fitting West Ham fans feature so prominently in the advert as they have been proved some of the most loyal around by new attendance figures, read full story here.
The Hammers faithful have put on the third highest attendances in the top flight. That’s despite not having won a major trophy for 40 years.