West Ham United fans have taken a starring role in a new television advert that has gone viral.
Soft drinks giant Coca-Cola recently launched its Premier League partnership with a new advert celebrating fans’ loyalty.
The ad, set to Yazoo’s 1982 hit ‘Only You’ is titled “Where Everyone Plays” features hundreds of loyal supporters from the 20 Premier League clubs.
‘We’re West Ham, we ain’t singing’
It first aired last week and has gone viral since.
And West Ham fans take a starring role, featuring several times before a pause in the music mid-ad for Hammers supporter Mick Cambpell to say “We’re West Ham, we ain’t singing.”
It then cuts to a group of Hammers fans joining in as the song resumes.
In an announcement on the Premier League website, a spokesman explained the meaning behind the advert, which you can watch here.
We all play a part in making the Premier League the most loved league in the world. That’s why @CocaCola_GB are launching their #WhereEveryonePlays campaign.
Look out for ways to get involved and win prizes 👉https://t.co/BCuvbRV51k#WhereEveryonePlays pic.twitter.com/IGCBDmpXpq
— Premier League (@premierleague) February 8, 2019
‘Heartbeat of the game’
“Football fans are the heartbeat of the game and Coca-Cola is celebrating its partnership with the Premier League by putting these supporters under the same spotlight as the players and pundits,” the spokesman said on premierleague.com.
“Some supporters you may have seen, like Kayla, Crystal Palace‘s intrepid eagle, and “Speedo Mick”, the Everton fan who wears his swimming trunks to all matches for charity whatever the weather.
“But others who appear in the advert go week-in, week-out to cheer on their team through thick and thin. They help to make the Premier League the most exciting and diverse league in the world.
“And these fans rub shoulders in the advert with Manchester United‘s Jesse Lingard as well as former Tottenham Hotspur midfielder now TV pundit Jermaine Jenas, who both make surprise appearances.”
Hammers fans some of the most loyal around
You can also watch a behind the scenes making of the advert on YouTube.
It is fitting West Ham fans feature so prominently in the advert as they have been proved some of the most loyal around by new attendance figures, read full story here.
The Hammers faithful have put on the third highest attendances in the top flight. That’s despite not having won a major trophy for 40 years.