It is fair to say vice-chairman Karren Brady is not the most popular person among West Ham United fans.
Some appreciate the sterling job she has done in turning around the club’s finances following the doomed Icelandic ownership.
Many even admire the undeniably outstanding deal she brokered for the rights to move to the former Olympic Stadium.
Whether West Ham fans like it or not Brady has played a key role in streamlining a club flirting with administration to the 17th richest in world football.
Why many West Ham fans just don’t like Brady
But many more loathe the Apprentice TV star and feel she is to blame for ripping the soul out of the club.
Brady’s rap sheet in that regard is lengthy.
From broken promises over the move to Stratford to ill-judged comments about the club not having any ‘culture’ (Evening Standard).
Her column in The Sun where she often talks about intimate West Ham business and the goings-on at rival clubs is also a major bone of contention for supporters.
‘What does success look like to you?’
That is despite the fact one such column infamously interfered directly with West Ham’s ability to sign Islam Slimani in the January window when she upset the tragically departed Leicester City owner Vichai Srivaddhanaprabha.
Abuse has been directed at Brady during matches, particularly during the angry protests which marred last season.
So it was hardly surprising when some Hammers fans hijacked a motivational video message Brady posted on Twitter to her 265,000 followers.
Brady posted a video accompanying a message which read: “What does success look like to you? If you don’t know then how will you know you are on the right road to achieving what you want? Having a vision helps you to drive through any challenges and motivates you to stay the course no matter what is thrown at you.”
And that was the signal for some Hammers fans to air their grievances.
Here are a selection of responses from fans:
What does success look like to you? If you don’t know then how will you know you are on the right road to achieving what you want? Having a vision helps you to drive through any challenges and motivates you to stay the course no matter what is thrown at you. pic.twitter.com/H4qAQ5lZBN
— Lady Karren Brady (@karren_brady) November 6, 2018
Success….when you and the board give @_DeclanRice a proper contract
— John Spencer (@Spencerjohn7) November 6, 2018
Not selling your only home to rent a council house.
— Simon②⚒ (@piemashmerchant) November 6, 2018
5 goals on Saturday would be good ! ⚒
— Tony Millings (@millingst) November 6, 2018
Success is getting little shelves to put your beer and food on after 2 years, only to turn up to year 3 an over priced pick and mix covering them up now back to juggling a pint and burger 😎👌
— Terry Gladden (@TerryGladden) November 6, 2018
— Nick ⚒ (@Nicky32_66_COYI) November 6, 2018
This has ruined my day… West Ham died the day we left Upton Park. Thousands like me bought into a dream sold to us by you and the 2 Davids. If you aren’t planning to own the LS outright, gut it and redesign it fit for football with the stands closer to the pitch then sell up
— Dave Hammer Harding (@HammerHarding) November 6, 2018
Oh Karren you are a one aren’t you. Do endless broken promises to a loyal and long suffering “customer” base represent success? If so then yes you are hugely successful. You ripped the heart n soul outta my club. Now we are stuck at the soulless bowl for another 96 years. Thanks
— Arthur Daley (@ArthurD17922786) November 6, 2018