West Ham have fallen three places to 20th in Deloitte’s Football Money League this year. The Hammers have been overtaken by Everton, AC Milan, Newcastle and Roma, who are a new entry, in the list which ranks football clubs by their revenues.
West Ham’s total revenue decreased by 4% from £183.3 million in 2017 to £175.3 million in 2018. Despite this drop, West Ham have retained their place in the top 20 clubs for the third consecutive year. It is also the club’s fifth appearance in the top 20 in their history.
West Ham’s matchday revenue also decreased slightly, which Deloitte have said is common in the second year of a club moving stadium.
This could be cause for concern for fans as it was promised the stadium move would take the club to the next level. If revenue continues to fall there could be some serious questions asked.
The club also generated the 15th highest level of broadcast revenue without being in European competition. This highlights the importance of broadcast revenue to Premier League clubs. Without this revenue, the likes of Newcastle and West Ham would be nowhere near the top 20. West Ham’s broadcast revenue accounted for 68% of the club’s total revenue in 2018.
Deloitte identified that a source of potential revenue growth for West Ham in the coming years is by maximising commercial opportunities afforded to them by their tenancy of the London Stadium. As it stands, West Ham’s commercial revenue accounts for 18% of total revenue and this is a figure that could grow exponentially.
Premier League clubs accounted for nine of the top 20 clubs with Manchester United ranking the highest in third. West Ham have a lot of catching up to do with rivals Tottenham too. Spurs sit 10th in the ranking with a revenue of £379.4 million, which was a 23% increase.
If West Ham are to attempt to break into the elite then securing European football is of paramount importance.