When West Ham United fans took to the pitch during the 3-0 defeat at home to Burnley last season it was a clear message.
Entering the field of play during a professional sports event cannot be condoned in any way, especially in this day and age.
But when several Hammers supporters – who have since received lifetime bans – took to the pitch that day in March it was not just a mindless pitch invasion.
It was a message to West Ham owners David Sullivan and David Gold and their vice-chairman Karren Brady that enough was enough.
Fans had grown sick of broken promises over the move to the London Stadium, transfer spending and ambition after giving up their beloved Upton Park home of 112 years to chase a dream sold to them by Sullivan, Gold and Brady.
Many feel West Ham’s actions this summer in recruiting a top manager in Manuel Pellegrini and backing him to the tune of nearly £100 million so far are a direct result of those protests and the festering discontent and anger towards the board.
One player who felt it most that day against Burnley was homegrown captain Mark Noble.
In fact he took it on himself to physically tackle the pitch invaders.
Noble knew how they felt, in fact he probably agreed with the sentiment even if he was angered by their course of action.
It seems all that is in the past now, though, and if the level of ambition the Hammers have shown this summer is anything to go by West Ham have moved on.
Supporters have responded too. After widespread threats to hit Sullivan and Gold where it hurts by not renewing season tickets until they change their ways or leave, the Hammers announced last week they have sold out 52,000 season tickets for the third successive season – second only to Manchester United.
And now Mark Noble has sent a clear message to Sullivan and Gold about the fans on the club’s official website after thousands turned out for their pre-season matches too.
“The support is crazy,” Noble told whufc.com.
“It shows that the chairman has spent a lot of money and brought in some top players and that’s all the West Ham fans ask for.
“They want that commitment, the board have given them that and the fans have responded with 1,000 at Preston, 1,500 at Aston Villa and another 4,000 at Ipswich and they’ll be fantastic for us.”