West Ham vice-chairman Karren Brady pleaded poverty when writing her regular column for the Sun. But it will fall on deaf ears as every other club in the Premier League continues to strengthen.
The Hammers seem to have fallen behind their closest rivals already this summer.
David Moyes signed Tomas Soucek on a permanent deal in July, but since then, no new faces have arrived at the London Stadium.
The powder is dry, and it seems as though we are sleepwalking towards another relegation battle.
Meanwhile, Aston Villa, Newcastle, Sheffield United, Wolves, Everton, Tottenham and Fulham have all significantly strengthen.
So why is it just us who have apparently been affected by the financial fallout from the global health crisis?
And Karren Brady highlighted just how out of touch she is with the West Ham fans’ current psyche when writing her column for the Sun:
“Lean times are becoming leaner. The expected delay of fans returning comes with a significant financial blow. Premier League chief executive Richard Masters said this week the PL lost £700million in revenue due to last season’s crisis. This averages at about £35m for each club. Should we lose a similar amount if full stadiums are not allowed for three or four months, then even the richest Premier League clubs will take a hard look at the future. The pressures on us all are relentless.”
Those comments quite simply cannot be taken seriously. Why are we the only club who seem to be experiencing these financial difficulties?
It just makes no sense at all. It seems as though we could be in for another tough season ahead.
And Brady’s blissfully ignorant comments will only serve to incense the West Ham fans further.
Brady and the club’s owners need to get real. The one thing we want as fans is transparency. But all we seem to get is lies and excuses. And the vice-chairman’s latest column has done nothing to appease our anger.