West Ham United owners David Sullivan and David Gold have been slammed for the way they have run the club over the last decade.

The unpopular owners marked 10 years in charge of the Hammers back in January.

But there were no celebrations, only more protests from fed up West Ham fans.

It is not just the supporters who feel the club is being mismanaged, though.

Hammers legend Dean Ashton has savaged Sullivan and Gold’s tenure in an interview with The Daily Star.

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Ashton lays into Sullivan and Gold for empty decade

Ashton would have gone on to become one of West Ham’s greatest ever goalscorers had he not been forced to retire young due to injury.

The signing of Ashton is one of few West Ham have got right over the years.

And he says West Ham’s recruitment, philosophy and structure over the last decade leaves a lot to be desired.

“If they don’t start well as soon as football is back, they will be in big trouble,” Ashton told The Daily Star.


“Nobody expected this at the start of the season. It looked like they’d be pushing for the top seven.

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Ex striker slams incoherent, scattergun structure

“But at West Ham they just seem to sign players that are available, rather than having a plan and a specific way of playing.

“It’s such a mismatch. Some players are carrying injuries, others are coming to the end of their careers and even the youngsters don’t necessarily blend in.

“When I look at West Ham I have no idea what style of football they’re trying to play. It seems to change with each game.

“That’s the big worry, players need to have a certain idea of what’s expected and I haven’t seen West Ham with a clear identity for well over a decade.”

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Moyes wants to be the man to change the West Ham way under Sullivan and Gold

Ashton makes some salient points.

And Hammers boss David Moyes agrees with him.

The Scot has been critical of West Ham’s approach to transfers and has implored Sullivan and Gold to give him the chance to build a new-look squad around young, hungry players (whufc.com and beIN Sports).

There were more protests planned against Sullivan and Gold this season.

They have been shelved given the global health crisis. But the sentiment very much remains among a large group of Hammers fans.

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