Jarrod Bowen has started the season in really poor form for West Ham and David Moyes has a big decision on his hands with key games lying ahead.

The 25-year-old has been nowhere near his best for the Hammers during our first six Premier League games.

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And the only goal to his name came against Viborg in the UEFA Europa Conference League playoff clash at the London Stadium.

He has been so far off the pace.

Chelsea FC v West Ham United - Premier League
Photo by Mike Hewitt/Getty Images

His performances against Manchester City, Nottingham Forest, Brighton, Aston Villa, Tottenham and Chelsea have all been well below par.

He needs to start producing the goods and fast. However, the best way to do that might be by taking a step backwards in order to take one forward…

David Moyes needs to be ruthless with West Ham attacker Jarrod Bowen

The 25-year-old joined the Hammers in January 2020 for around £20 million (BBC). He has since gone on to be a huge hit at the London Stadium.

Something’s not right at the moment though, and that needs to change as a matter of urgency.

As things stand, it seems to me like Bowen thinks he’s untouchable and is guaranteed to be in the West Ham starting XI week in, week out.

And as a result, he may have got a little complacent.

David Moyes needs to be ruthless with West Ham forward Jarrod Bowen
Photo by Marc Atkins/Getty Images

Moyes can change all of that by dropping Bowen for West Ham’s clashes with FCSB and Newcastle.

Leaving him on the bench might end up being the best thing for him and should give him the hunger needed to get back to his best.

Bowen bagged 12 goals and 12 assists in 36 Premier League games for West Ham last season (Transfermarkt). He’s miles away from that kind of form right now, and a game or two starting from the bench may not be a bad thing at all.

Getting Bowen back up to speed will be crucial for the Hammers between now and the World Cup.

And in my opinion, West Ham boss David Moyes has a huge role to play in that.

Read other West Ham news:

One huge bonus from deadline day for West Ham but the job’s not yet done

Report: West Ham missed out on ‘brilliant’ £6 million midfielder on D-day

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