West Ham secure major financial deal to boost revenue streams, confirmation emerges

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West Ham have secured a backroom deal in order to boost their revenue streams for the present and future.

While bringing players to the London Stadium and strengthening the first team are important, it is extremely crucial for West Ham to have a good commercial team behind the scenes.

Every club is run as a business and poor accounts would have cascading effects on the first team and beyond.

West Ham secure brand new licensing agreement with OddBalls

West Ham have confirmed that they have entered into an agreement with OddBalls.

The arrangement will see the club’s men’s and women’s teams front a dedicated line of branded underwear.

Along with being an important revenue generator for the London Stadium outfit, it will also see them contributing to charity – something fans are extremely passionate about.

10 per cent of net sales from all products will be given to DT38, which is a charity that honours the life and legacy of Dylan Tombides, the former West Ham United and Australian international footballer, who passed away in 2014 at the age of 20 due to testicular cancer.

West Ham secure revenue stream in an untapped category

While clubs have spent the last two decades aggressively expanding their retail offering, they have clear white space in the underwear category.

By doing so, the Hammers have got a clear leap ahead of other Premier League and most European clubs.

Before this, no top-flight English club has ever had an official, high-quality and branded underwear range in major retailers or their own club shops.

This deal also results in zero direct competition from existing official club merchandise for West Ham.

It could also be a high-income generator as these products are often known to have the highest margins, often between 60 and 70 per cent.

The return rates are also significantly lower, which only adds to the number of completed sales.

Time will tell just how sensible a business decision this really is, but as of now, it does seem like a canny one and it has been done ahead of rival Premier League sides.

Fans will be hoping it has both short-term and long-term benefits.