West Ham United fans could be forgiven for forgetting they have signed £20million Jarrod Bowen.
The wide forward joined West Ham just before deadline on January 31st.
He signed too late to be registered in time for the crunch game against Brighton the next day.
The Hammers twice threw away two-goal leads to draw that match 3-3.
And due to the inaugural winter break and Storm Ciara, West Ham have not played a game since.
West Ham often overhyping or overhyped
Usually when West Ham make a big signing the club is keen to bang the drum.
With the Hammers in the relegation zone they face 13 cup finals if they are to survive.
But besides an initial interview after he signed for the club, Bowen has not been heard from since.
And that is no bad thing.
West Ham’s players have been guilty of too much talk and not enough action this season.
Indeed pundit Danny Murphy even called on captain Mark Noble and Declan Rice to stop their chat and do their talking on the pitch (talkSPORT).
New boy Bowen keeping a low profile
Bowen is keeping a low profile. And that will ensure expectations aren’t ramped up to unrealistic levels.
David Moyes and West Ham fans will be desperately hoping Bowen can spark a change in fortunes.
But as Moyes said himself after completing the signing, it would be unfair to burden him with too much responsibility.
After all the player himself must discover whether he has what it takes to succeed in the Premier League.
All too often West Ham are overhyped or even overhype themselves.
The club was tipped to challenge for Europe this season. And even Noble was bigging up the Hammers, proclaiming this was the best West Ham side for 20 years (Evening Standard).
Generally when expectations are high at West Ham, it backfires.
Bowen has got it just right.
Even in his solitary interview thus far with whufc.com after sealing the biggest move of his career Bowen was not letting himself get carried away.
“I’m absolutely buzzing, I can’t wait to get going and get a shot in the Premier League with such a big club, it’s an honour for me,” Bowen said on the club’s official website.
“It doesn’t seem long ago that I was making my debut for Hereford away at Barnet. I’ve come a long way since there and I’m just trying to take it all in my stride.
Quiet and unassuming approach keeps expectations down
“I think (my progress) comes down to hard work, it comes down to patience. I think I’ve had to wait for my time and when I’ve had the chance I’ve taken it with both hands. I’ve got my chance in the Premier League now and I want to take the chance that this club has given me.
“I know this is the next step at another level. People expect me to score and I’ve put myself in that position. It’s a challenge I relish and one I’m looking forward to because scoring goals in the Premier League and winning games for this club would be unbelievable.”
Quiet, unassuming and hopefully deadly.