West Ham United’s transfer activity and speculation has been well documented this summer.
West Ham boss Manuel Pellegrini is keen to add quality to his squad and shed some deadwood.
Out of the West Ham exit door has gone Adrian, Andy Carroll, Lucas Perez and Edimilson Fernandes with more to follow.
In the Hammers arrival lounge sits goalkeepers Roberto and David Martin and talented Spanish attacking midfield star Pablo Fornals.
West Ham have proved they are not afraid to spend big to land their targets.
Hammers have shown willing to break the bank
Felipe Anderson became the club’s record signing at £40million last summer.
Fornals – at a reported £25m – is the second most expensive acquisition in West Ham’s history too according to their own official website.
Indeed West Ham even splashed out a club record for a defender to bring in Issa Diop last summer for around £22m.
And while Hammer of the Year Lukasz Fabianski was a steal at £7.5m from Swansea, he still became the most expensive goalkeeper in Hammers history.
But club cuts corners when it comes to strikers
Why then do West Ham always seem reluctant to pay the big bucks where it matters most, up front.
In terms of wages the owners have been willing to dish it out. Javier Hernandez is the club’s highest ever earner on £140,000 per week.
But from Alexandre Lacazette to Michy Batshuayi through to this year’s prime target Maxi Gomez, West Ham always seem to want a top class striker at a discounted price.
Of course there is nothing wrong with being frugal.
The fact is though that to get the top strikers you have to pay the big bucks.
Reports from Spain this week say Celta Vigo will not accept anything less than Gomez’s £45m release clause.
West Ham opened the bidding at £25m.
In the meantime drawn out negotiations only serve to complicate matters and allow other clubs into the mix.
Not just for Gomez but for back-up striker targets too.
Sullivan and Gold simply must pay the big bucks
West Ham must get used to paying top dollar for strikers because they aren’t getting any cheaper.
Everton have shown the way. When the Toffees wanted Romelu Lukaku from Chelsea they paid the going rate, a whopping £30m at the time.
When Everton wanted Richarlison from Watford, they paid the Hornets’s seemingly astronomical £50m asking price.
Both of those big money Everton signings have proved worth the extra risk.
Lukakau was sold on for a near £60m profit when he left Everton for Manchester United. And there was even talk of clubs like Barcelona circling Everton for Richarlison with a £100m price tag on his head (The Sun).
If West Ham rate Gomez so highly then they should pay the price his club have put on his head.
After all West Ham would expect no less of clubs approaching them for their star talent.
So over to you messrs David Sullivan and David Gold.
Pellegrini was brought in on big money to transform the club and he won’t be able to do it without a top striker.