West Ham United have once again been linked with striker Daniel Sturridge.

According to Football.London, West Ham could make a summer swoop for Daniel Sturridge.

The former Liverpool man has been linked with West Ham numerous times over the years.

Sturridge will be available on a free transfer when his footballing ban expires in June.

The 30-year-old was released by Turkish club Trabzonspor earlier this year.

Photo by Andrew Powell Liverpool FC via Getty Images

Sturridge is the embodiment of West Ham’s failed transfer strategy

West Ham boss David Moyes will almost certainly be on the look-out for a new striker in the next window – as he looks for a partner to get the best out of record £45million signing Sebastien Haller.

But Sturridge is not the answer.

In fact he embodies everything that has been typical of West Ham’s incoherent, ill-advised, rudderless transfer strategy over the last 10 years or more.

West Ham fans are sick of seeing their club’s scattergun approach to recruitment.

The Hammers have been criticised by fans and pundits alike for their dealings in the transfer market.

Photo by Andrew Powell Liverpool FC via Getty Images

Hammers used as one last big pay day holiday camp

Players are signed with no clear plan to fit into an identity, philosophy or structure.

 

West Ham legend Joe Cole recently told BT Sport West Ham are used by players past their best for one last big pay day while they enjoy a ‘holiday’ in London.

It is a transfer policy that always seems to leave West Ham one or two injuries away from a crisis.

And that has never been more evident than this season when Lukasz Fabianski and Michail Antonio were out for long spells.

Sturridge would be a mistake. He is the wrong side of 30, on the wane, injury-prone and his reputation in tatters.

Photo by Harriet Lander Copa Getty Images

Sturridge move typical of the West Ham Moyes wants to banish

Yes everyone deserves a second chance. But why does it always seem to be at West Ham?

Sturridge is typical of the West Ham that Moyes is trying to banish.

The Scot has made it clear he wants to rip up West Ham’s recruitment processes and build a squad of young, hungry players that will last (whufc.com).

His plans have been music to the ears of the Hammers faithful. Supporters are excited at the prospect and have been given a glimpse of what that might look like with the signings of Jarrod Bowen and Tomas Soucek as well as the promotion to the first team of Jeremy Ngakia.

David Sullivan and David Gold must resist the temptation to keep buying lottery tickets like Sturridge.

It never ends well.

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